Today’s customers are smarter, competition is becoming stronger, and business survival is daunting but scaling higher is possible. You simply need a guide.
I have seen lots of content created online for brand awareness, but some lack brand relevance. Content is everywhere, but good content is not. Today, it is a bit easier to create graphics, videos, and text. Content creation is a no-brainer. This is because technology...
I have always thought everyone knows that content marketing is a winning strategy for building brands. But not until I got a few questions that caught me off guard. Well, that’s part of the reason I had to share this article. The insights here will be relevant to...
Do you know that a huge number of businesses that are alive and relevant have brand equity? You may want to argue with me if you don't know what brand equity is all about. One thing you may not also know is that your business is like a living being. It was born the...